Plaintext

Weekly, on Tuesdays

The Plaintext newsletter

One rule change a week, for small B2B teams: inbox rules, AI search and new ad platforms. Each issue explains what changed, with sources, and one thing to do about it this week.

Subscriptions open soon. The first issues are below.
  1. Issue 1Gmail and Outlook now bounce mail that cannot prove who sent itThree DNS records decide whether your email is delivered, sent to spam or refused. Most small companies have at least one of them wrong.
  2. Issue 2What ChatGPT says when a buyer asks about youMore buyers ask an assistant before they search. Here is a 30-minute test to see what it tells them about you.
  3. Issue 3ChatGPT Ads, six months inThe first public numbers are out. Clicks cost anywhere from $3 to more than $20, and nobody can tell you yet what good looks like.