Plaintext

Plaintext Setup Sprint

Send more email without risking the domain your clients know.

Three fixed prices. Each ends with a sheet of everything set up, and records you can verify in the free DNS check.

Domain fix

$249

$497 for up to 3 domains, or when SPF is broken (missing, duplicated or over 10 lookups)

For the domain you already send from. Pass Gmail, Yahoo and Outlook checks without blocking your own invoices.

  • SPF, DKIM, DMARC and MX review of your main domain
  • A list of every service sending as you, built from your DMARC reports
  • SPF and DKIM fixed for each legitimate sender
  • Policy moved from p=none to quarantine, then reject, as the reports allow
  • A short weekly update and a final record sheet

30 to 45 days, about 2 hours of your time

Not taking payment on the site yet.

Setup Sprint

Best for cold email

$497

New domains and inboxes for cold email, so your main domain stays out of it.

  • Up to 3 sending domains and 9 inboxes, forwarded to your site
  • SPF, DKIM and DMARC on every sending domain
  • Inboxes connected to your sending tool, with warmup switched on
  • Daily caps and a written 4-week ramp schedule
  • A DMARC check on your main domain
  • 45-minute handover call, plus the Plaintext Outbound Kit

5 business days after access, then 2 to 4 weeks of warmup

Not taking payment on the site yet.

Setup Sprint with a sequence

$1,250

The Setup Sprint plus your first campaign, written in your voice, and a check-in once replies come in.

  • Everything in the Setup Sprint
  • One 4-step sequence for your offer, in your voice, with one round of edits
  • A review of the first 50 rows of your list
  • The Pipeline Tracker loaded with up to 200 contacts you provide
  • A 30-day check-in call with written notes on what to change

7 business days after access, check-in at day 30

Not taking payment on the site yet.

Monthly add-ons

Want it looked after? Add it monthly.

Optional, month to month, cancel anytime. Each one sits on top of a Sprint.

Monitoring

$49 a month

Your records and blocklists checked daily, with the fix emailed to you when something breaks.

  • SPF, DKIM, DMARC and MX checked daily on up to 10 domains
  • Major blocklists checked daily
  • An alert with the record to fix when a check fails
  • Cancel any month

Not taking payment on the site yet.

Managed sending inboxes

$69.99 a month per domain

100 sending inboxes on one domain Plaintext buys and maintains. No setup, no renewals. Add domains at $69.99 a month each.

  • 1 sending domain with up to 100 inboxes
  • Each extra domain with 100 inboxes: $69.99 a month
  • SPF, DKIM and DMARC set up and kept current
  • Domain and inbox renewals handled
  • Connected to your sending tool, with warmup on
  • The domains and inboxes stay with Plaintext if you cancel

What 100 inboxes cost

  • 100 Google Workspace inboxes (Business Starter)$700/mo
  • 100 Microsoft 365 inboxes (Business Basic)$700/mo
  • 100 Exchange Online (Plan 1) inboxes$400/mo
  • 1 Plaintext domain, 100 sending inboxes$69.99/mo

Google and Microsoft list prices per user, annual plans, checked Nov 11, 2026, without domains or promotions. A price comparison, not the same product: those plans include office apps and storage. No deliverability guarantee on any of them.

Not taking payment on the site yet.

Done-for-you cold email campaigns

$1,500 a month

Lists, sequences, sending and replies, run for you each month. Starts with a call to check the fit.

  • A list built to your brief from sources we agree on
  • Sequences written and tested each month
  • Sending at safe daily caps, with a working opt-out
  • Replies sorted and passed to you
  • A short written report every week
  • No guaranteed meetings or replies
Book a campaign call

Campaigns start with a call to check the fit. Opens TidyCal.

Timeline

For the $497 and $1,250 options. The DMARC fix runs 30 to 45 days, paced by your reports.

  1. Day 0Intake form, access confirmed, domain names agreed.
  2. Days 1 to 2SPF, DKIM and DMARC on each domain, forwarding to your site, main domain checked.
  3. Day 3Inboxes created and connected to your sending tool. Warmup on, caps set.
  4. Day 5Handover call, plus a sheet of every domain, inbox and DNS record.
  5. Weeks 2 to 4Warmup. Real sending starts at low daily caps and grows on a written schedule.
  6. Day 30$1,250 option: check-in call and written notes on what to change.

What you provide

DNS access
Add us as a user on your DNS provider, or add the records yourself on a short call. No passwords.
Domains and inboxes
You buy them in your name, so you own them. We send a shopping list first: roughly $10 to $15 a year per domain, plus your provider's price per inbox. (With managed inboxes, Plaintext buys and owns them.)
A sending tool
Your own Instantly, Smartlead, Apollo or similar. We'll help you pick one.
Real senders
A real name and title for each inbox. Every inbox must receive and answer replies.
Your mailing address
For every cold email footer, as CAN-SPAM requires. A P.O. box works.

Not included

  • Sending for you (that's the done-for-you add-on, by call)
  • Buying lists, or scraping anything a site does not allow
  • Ongoing management after handover (see add-ons)
  • Inbox placement, reply or meeting guarantees

Included as a bonus

The $497 and $1,250 options include the Plaintext Outbound Kit: sequence library, pipeline tracker, founder-led sales playbook and deliverability checklist. See the templates.

Questions

Why separate domains for cold email?
If a campaign goes badly, the damage stays on the sending domains. Your main domain keeps delivering invoices and client replies.
Will this get me into the primary inbox?
Nobody can promise that. We remove the technical reasons mail gets filtered. Your list, copy and volume decide the rest.
Do I need DMARC enforcement if I am not doing cold email?
Usually, yes. Gmail and Outlook expect authenticated mail, and DMARC stops others sending as you. If the free check shows no DMARC or p=none, fix it.
What if my DMARC reports show a service I do not recognize?
We identify it together: a forgotten tool or someone spoofing you. Nothing moves to reject until every real sender passes.
Can I use this setup for a purchased list or a mass blast?
No. We only set up targeted outreach with a working opt-out.
Why does the DMARC fix cost $497 for some domains?
One domain with working SPF is $249. More than one domain, or SPF that is missing, duplicated or over 10 lookups, means more to untangle: $497 for up to 3 domains.
What do managed sending inboxes cost, and what is included?
$69.99 a month per domain, with up to 100 inboxes on it. Each extra domain is another $69.99 a month. Plaintext buys and maintains the domains, keeps SPF, DKIM and DMARC current, and connects the inboxes to your sending tool. At list price on annual plans (checked Nov 11, 2026), 100 Google Workspace Business Starter or Microsoft 365 Business Basic users cost $700 a month, and 100 Exchange Online Plan 1 users $400. Those include office apps and storage, so it's a price comparison, not the same product. No deliverability guarantee.
Are the monthly add-ons required?
No. Every Sprint ends with a handover and you own the result. Add-ons are for teams who want it looked after.
What if something goes wrong?
Full refund before work starts. If something in scope isn't delivered, we fix it or refund that part.
Who does the work?
Plaintext, founded by Yan Moukoury, 15 years in marketing and tech. Not available to media or ad-tech companies.