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Get your email delivered, and answered.

Plain-English guides on deliverability, SPF, DKIM and DMARC, cold email setup and replies. Written by Yan Moukoury, founder of Plaintext.

• Cold email infrastructure · November 11, 2026 · 6 min read

  Google Workspace vs Outlook vs Managed Inboxes for Cold Email: Cost and Trade-offs

  What 100 cold email inboxes cost on Google Workspace, Microsoft 365, Exchange Online and managed sending inboxes, what you actually get for the money, and which setup fits which team.

• Cold email infrastructure · November 11, 2026 · 6 min read

  How to Warm Up a New Email Domain for Cold Email

  A new domain has no reputation, so sending at full volume on day one gets you filtered. How to set up the domain properly, ramp volume gradually, and know when it's ready, based on what Gmail and Yahoo actually publish.

• SPF, DKIM and DMARC · November 11, 2026 · 6 min read

  SPF vs DKIM vs DMARC, Explained in Plain English

  SPF says who may send for your domain, DKIM proves a message wasn't changed, and DMARC tells inboxes what to do when checks fail. What each one does, how they fit together, and how to set them up without blocking your own mail.

• Replies and results · November 11, 2026 · 7 min read

  Why Are My Cold Emails Not Getting Replies? A Diagnostic Checklist

  No replies usually means one of four things: your email isn't arriving, it's reaching the wrong people, it says the wrong thing, or the offer is weak. Here's how to tell which, in order.